Endologix, Inc

  • Director, Global EVAR (Endovascular Abdominal Repair) Marketing

    Job ID
    2018-1828
    Location
    US-CA-Irvine
    Category
    Marketing
  • Overview

    Endologix develops and manufactures the latest innovations in endovascular aneurysm repair and sealing. We are a fast-moving, high energy organization. Employees are offered development opportunities and new responsibilities that might have taken them significantly more time in other organizations. Our commitment is to promise the development and refinement of skills while providing competitive compensation and benefits.

     

    Responsible for all global and regional marketing strategies and tactical plans for the EVAR product lines and supporting clinical studies for the AAA (Abdominal Aortic Repair) market. Leads development and guides new innovation in conjunction with R&D. Works collaboratively with Regional Marketing Management and Sales Leadership to develop regional strategies and tactics then deploys the marketing execution. Has strong collaboration and leadership skills to effectively manage cross-functional initiatives. Must have a very hands-on approach to the business and be highly accountable for results. Will develop excellent, in-depth knowledge of the Endologix EVAR products and programs and achieve an appropriate level of clinical knowledge to be viewed as a resource by our customers, executive staff, our sales team, and internal employees. Leads the EVAR Marketing Team.

    Responsibilities

    • Delivers the annual forecast for EVAR products, globally;
    • Develops the EVAR product strategy and works closely with R&D to develop product map and to identify product requirements;
    • Facilitates the collection of information and documents to support customer requirements for all development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical;
    • Responsible for leading Commercialization efforts and overall coordination of all commercial-related activities;
    • Develops and communicates annual marketing plans and works closely with Sales and Regional Marketing Management to develop sales plans and forecasts for new products;
    • Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, test messaging, position brands, etc.;
    • Collaborates with Medical Affairs to establish a robust clinical and publication strategy;
    • Develops comprehensive Global and Regional Marketing Communications plans;
    • Develops and manages product line marketing budgets within overall operating budgets.
    • Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc.
    • Establishes and maintains relationships with Key Opinion Leaders (KOLs).
    • Prepares detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc. Develops digital and social media plans as part of aggregated marketing plans;
    • Executes new product launch plans in the regions and works with regional Marketing partners
    • Interprets and translates scientific clinical data into commercial implications.
    • Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products.
    • Perform other duties as assigned by supervisor

    Qualifications

     

    • Excellent presentation, organizational and interpersonal skills required. Customer service orientation required.
    • Extensive knowledge of medical device industry and company products.                                                                                                                                                                                    
    • Ability to prepare and deliver presentations to the management team and board of directors
    • Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes                                                                                                                                                                                      
    • Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents   

    Minimum Education:

    • Minimum BS degree, MBA strongly preferred.

    Minimum Experience:

     

    • Minimum 8 to 10 years of medical device marketing experience—must have previously served in a Marketing Director role;
    • Peripheral vascular or cardiovascular device experience highly desirable;
    • Prior clinical experience or operation room catheter lab experience desirable;
    • Individually led multiple successful new product launches.

    Endologix, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

                                                

    If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Endologix Global Headquarters at 949-595-7200 or Endologix Santa Rosa Facility at 707-543-8800

     

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